Since its prelude in 2007, Proud Parents has firmly established itself as one of the influential brands in Jakarta under the Association of Division studio.
Proud Parents is the culmination of high fashion, street culture, quirky detailing, distinguished prints and beautiful fabrication in wearable yet directional pieces for girls who are experimental with their style.
The brand’s strength comes from the collection of creative talents working together to blend popular culture and fashion. They display the technical ability to translate conceptual ideas into unique yet wearable garments, and they transcended their design pedigree to emerge as unique talents within their own right.
When asked to explain who or what defines Proud Parents, the team replied, “We started the label based on what we loved and admired with mixtures of our favorite muses, songs, poetries and movies. As Proud Parents we treat our garments like our children, we’d like to see them grow and able to inspire people.”
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