Nefertiti was born out of friendship,
forged by a shared passion and interest in fashion. Prita Widyaputri and
Theresia Alit Widyasari indulged this love by letting their creative
juices flow, collaborating on creative projects during their college
days at University of Indonesia.
Time and distance momentarily tore them
apart after graduation. Widya already an aspiring entrepreneur pursued
Fashion Merchandising at Lavendish College in London and Prita having
been a talented self-learned artist took Fashion Design courses at
LaSalle College Jakarta. The two reunited in 2010 and start with a
little accessory project.
This dynamic duo conceptualize NEFERTITI to highlight women’s
beauty, modernity, and confidence. Qualities possessed in abundance by
Egyptian Queen the brand was named after. By crafting simple designs mix
with trends in fashion in comfortable, breathable materials, Nefertiti
hope to exudes easy effortless sleek style for modern urban woman.
Nefertiti had its humble beginnings from
“Nefertiti Jewelz” a collection of bold statement necklaces. From
there, it has branched out into wider array of accessories and apparel
for women that are made from high quality fabrics and materials. In 2012
they launched NEFERTITI ready to wear together with their official
webstore. In the same year, Prita landed as on of the winner of Femina
Magazine Women Entrepreneur of The Year competition.
