Introducing A New Brand in Our Store!

Nefertiti was born out of friendship, forged by a shared passion and interest in fashion. Prita Widyaputri and Theresia Alit Widyasari indulged this love by letting their creative juices flow, collaborating on creative projects during their college days at University of Indonesia.

Time and distance momentarily tore them apart after graduation. Widya already an aspiring entrepreneur pursued Fashion Merchandising at Lavendish College in London and Prita having been a talented self-learned artist took Fashion Design courses at LaSalle College Jakarta. The two reunited in 2010 and start with a little accessory project.

This dynamic duo conceptualize NEFERTITI to highlight women’s beauty, modernity, and confidence. Qualities possessed in abundance by Egyptian Queen the brand was named after. By crafting simple designs mix with trends in fashion in comfortable, breathable materials, Nefertiti hope to exudes easy effortless sleek style for modern urban woman.

Nefertiti had its humble beginnings from “Nefertiti Jewelz” a collection of bold statement necklaces. From there, it has branched out into wider array of accessories and apparel for women that are made from high quality fabrics and materials. In 2012 they launched NEFERTITI ready to wear together with their official webstore. In the same year, Prita landed as on of the winner of Femina Magazine Women Entrepreneur of The Year competition.